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Summary of the IFSEC 2011 Exhibition


AxxonSoft took part in the largest European exhibition for the security industry, IFSEC 2011, which took place May 16-19 in Birmingham, England. The company demonstrated the universal security platform Axxon PSIM and the next-generation video surveillance system Axxon Smart PRO at its booth; both products include the Forensic Search function for work with the video archive.

Despite the fact that AxxonSoft has been actively developing on the Western European market for only three years, the exhibition showed that the brand is already well known in this region and has earned a high level of trust. Many specialists came to acquaint themselves with the company’s products who then recommended these products to others. The innovative capabilities of AxxonSoft software, especially the Forensic Search system for searching for data in the video archive, attracted much attention from potential partners. Thanks to successful negotiations at the exhibition, the company was able to expand its partner network throughout the EMEA (Europe, Middle East and Africa) region.

Besides the AxxonSoft booth, Axxon Smart PRO was demonstrated at the booths of 13 of the company’s technological partners, manufacturers of IP equipment for video surveillance. They all noted the positive reaction of visitors to their booths to the product. Negotiations were conducted with technological partners regarding further joint campaigns such as road shows and webinars, which are planned to start in September of this year. Many partners were interested in the possibility of distributing the free version of the product, Axxon Smart Start, bundled with their IP cameras.

"The positive reaction of system integrators, camera manufacturers and other visitors at our stand shows us that AxxonSoft is on the right track with its marketing strategy, but also with its software products. There have been so many people being enthusiastic about the great features of our products, like the new AxxonSoft File System",

says Torsten Anstдdt, AxxonSoft Managing Director EMEA.

As usual, Axxon PSIM’s integration capabilities evoked great interest in visitors. Its specialized modules for creating vertical solutions and the capability to create integrated systems for sites in various industries is an undeniable advantage of this product which brings it increasing attention from foreign clients.